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8 Lesser – Known Secrets to Boosting Sales with Ecommerce Photography
by Adrian Kingsley-Hughes Most purchasers are customers that are visual as well as the information passed on by an adequate merchandise photo may be inestimable. When choosing a gander at destinations that are indistinguishable, a would-be customer will more often than not buy from the internet store with better merchandise photos. In physical shops, clients hold can manage and touch the item, with a live demonstration of its own advantages. Conversely, on merchandise selections in view of an elevated feeling of mental gratification, the customer settles online. Great ecommerce photography will give replies to your customer’s questions; addressing the merchandise quality, colour detailing, and content used, and its particular intent and use. With quality ecommerce photography, the avid consumer is satisfied prompting a rise in the purchase intention leading to sales. Excellent quality Ecommerce photography can reduce client service request. By presenting distinct borders, zoom ins, front, back, and sides of goods, customers are going to have fewer questions about the item prior to purchasing, causing fewer yields after a sale. You’ll save endless cash on client service requests and returns if a product photo can answer a question the shopper has. Allow the pictures provide the merchandise for you Why horrible ecommerce photography destroys sales in Ebusinesses? Let Us website an example. For instance, you’re working with two pictures of the exact same merchandise. Both pictures are of workbenches that are similar. Both are sold at comparative prices on eBay. While the other offers a breakout view both exhibit the workbenches of the item one gives you a comprehensive view. The very first offers distinct merchandise views including numerous angles, close ups and alluring photos that link with you. But, the other has no additional detail. Which one would you buy? Poor and rookie ecommerce photography or an absence of distinct photos slaughter sales considerably earlier in relation to the shopping basket. Client service request enlarges as an outcome of ineffectual ecommerce photography before the selling and after. Here are the 8 lesser-known keys to improving sales with ecommerce photography 1. In the event you’ve controlled access to the item or a constrained budget, start by enhancing the photos of your products that are critical first. Value could be commanded by net sales, most selling goods, selling merchandises that were least or another facet. Start to create upgrades and the key will be to begin. Remain informed about changes in sales penetrations or rates. 2. Shoot pictures of numerous angles and closeups of products. Present back the front, sides, and zoom ins of every merchandise. It is suggested to show a minimum of 5 merchandise pictures for every thing; yet, if you’re able to show 7 pictures, it will not be much worse. 360 degree pivots can be a decent option too. 3. Reveal merchandise assets or distinct parts. You never truly understand what a purchaser is hunting for. Showcase photos with components or identifying use scenarios in real life. In the event you are offering shoes use illustrations. A purchaser might be hunting for a specific colour, size, layout or intent. Show pictures of the shoe in all colors reachable. Present a guy using it to jog when it’s a running shoe. 4. Make sure your website is showing photos as grand as possible. The pictures in...
read moreAbout The Hollywood Film Industry
by edwardconde The Hollywood film industry is an amalgamation of commercial and technological associations of filmmaking. It usually includes cinematography, film studios, film production companies, film production, screenwriting, pre production, post production, film festivals, performers, directors, and movie staff. Today the Hollywood film industry is placed from the other side of the planet. In this 21st century, the important business centres of filmmaking are focused in China, India and Usa. Hollywood is a district in Los Angeles, California that’s situated in west- northwest of Downtown Los Angeles. Because of ethnic identity and its popularity of movie stars and movie studios, the word Hollywood is usually utilized as a connotation for the theatre of United States that is popularly called the Hollywood film Industry. The history of the Hollywood Film Industry likely began in the control of D.W. Griffith when the Biograph Company sent him and his team. They began filming on a vacant lot in downtown Los Angeles in early 1910. Shortly the firm made a decision to explore new lands to discover the area was pleasing and fairly friendly for shooting. So, Griffith filmed the first ever film shot in Hollywood. The name of the movie was “In Old California“. The movie company returned to New York and subsequently remained there for months to shoot several of their movies. Beginning in 1913, this amazing area came into the limelight when moviemakers began heading to the west. The very first feature film made in Hollywood was called ‘The Squaw Man” This resulted in the arrival of Hollywood Film Industry. Nestor Studio, founded in 1911 was the first movie studio in Hollywood. Fifteen other modest studios settled in Hollywood. Slowly, Hollywood came to be so linked to the film industry this term started to be utilized as a synonym for the whole sector. During the period of time of the very first World War, Hollywood become the film capital of the planet. Formerly mentioned, Nester studio became the Hollywood Digital Laboratory. Though much of the movie industry stayed there by the year 1950, music recording studios and offices began moving to Hollywood. The world famous Hollywood Walk of Fame was built in the year 1958 and the very first star was set in 1960. The Walk of Fame was set as an homage to the artists. It’s embedded with more than 2,000 five pointed stars featuring the names of celebs, as well as fictional characters. Self-funding Hollywood Historic Trust keeps this Walk of Fame. The very first star to receive this honour was Joanne Woodward. The artist received a star predicated on career and lifetime achievements in music, live theaters, radio, television, and motion pictures. The well-known Hollywood symbol, initially read Hollywoodland, was built in the year 1923 as an ad of a brand new housing development. The sign was made to worsen until in 1949 the Hollywood Chamber of Commerce fixed and removed the last four letters. The sign found at Mount Lee, is now a registered trademark therefore can’t be used without the permission of the Chamber of Commerce. The Hollywood Film Industry may be called the Mecca of film industries. Though it’s situated in Hollywood, it resides in the hearts of millions of movie fans and movie personas that are associated. Hollywood will stay a king, with...
read moreChoosing The Best Gardens For Filming Locations
Here at Dorak Film, we are always looking for picturesque locations for various shoots. Luckily, there are plenty of such locations here in the UK. Selecting a location, arranging a calendar date (or more than one date) for filming, clearing traffic, charting air traffic patterns, studying weather patterns – all of these go into the selection of a location. We’ve found that we save a lot of time and frustration by hiring companies to arrange all of this for us. These businesses have staff who can make the phone calls, send and respond to emails, and take care of the myriad of other details that go into planning a shoot. Connections It pays to have connections when reserving space for filming. Sometimes, Dorak doesn’t have connections in all the right places. So, we source out a lot of our location searches. This is especially helpful when looking for great gardens with the appropriate lawn services and upkeep for filming locations. People who have beautiful gardens don’t want them trampled. Estates often spend a large portion of their upkeep budgets on their grounds, and while they may be glad to receive the fees from filming crews, they need to be reassured that no harm will come to their property. The British Film Commission has a great service that not only provides connections to some of the finest gardens in the UK, they can even provide a crew. Their screen agencies give us all kinds of information regarding filming in every part of the UK, and even know contacts in local police departments and local government officials. These screen agencies will negotiate with the owners of various locations, whether they be individuals, estates, corporations, or government. They can also give us information on available production facilities in those areas. They will set up accommodations too, for the crews, and scout for local talent if we need extras in the filming. Location Managers Finding a location manager is usually of utmost importance. These companies can provide just such a service. The British Film Commission is a great source for location managers, as are The Production Guild of Great Britain and The Guild of Location Managers. Other Sources There are actually libraries that list many locations available for film producers. KFTV, Kays, and Knowledge all provide directories that are updated regularly. These same libraries have directories that will make it much easier to find filming locations and liaisons to coordinate schedules. Art Direction Most of these sources will also provide an art director who will have experience in providing props, clothing, interior shots, and set dressing according to whichever needs you have. These companies even are available for weddings, in order to help people get the most perfect setting and photo shoot for their ceremony.Typically, a film shoot will have as many as 50 people on site at any given time, while a more simple photo shoot will have up to a dozen in attendance. At Dorak Film, we like to hire people who can coordinate all of this for seamless...
read moreSurfing Montage At Dorak Film
Here at Dorak Film, we have a new project in the works that is sure to awe and inspire our readers. It will make them envious, too, because of all the cool equipment we get to use. We are putting together a surfing montage using some of the newest high resolution FPS cameras on the market. The video will feature shots of water, waves, and surfers. With this kind of resolution, the videos and stills are breathtaking. Our chief videographer fills us in on how he does it. Know Your Subject Josh, our lead videographer, says that the first skill he requires of any photographer shooting sports is an understanding of the sport. With surfing, especially, he says that knowing the sport enables the photographer to anticipate the next move. If a wave is perfect for cut backs, the photographer needs to be able to anticipate the move to get the best shot. Otherwise, he misses a great opportunity and an even greater shot. Using a video camera doesn’t get the photographer off the hook, either. Much of the filming he does is with a telephoto lens, and there is little room for mistakes. Therefore, knowing the cues that something exciting is about to happen – such as the surfer building velocity before he pops a trick – makes the photo shoot more successful. Know Your Equipment You have to have a fast camera, and a great telephoto lens. Dorak Films used some of the newest high resolution FPS cameras on the market today, along with some great standards. The workhorse of the department has been the Phantom. This v1211 camera is an ultra fast camera, perfect for catching high resolution video even in the fast-moving sport of surfing. The fine definition of water droplets and waves with the action of the waves and surfer make for compelling video and still shots. Also in the stable is the Edgertronic. Josh says this new technology is doing some impressive work, and while it is not a widely available camera, yet, it is earning a loyal following among photographers and videographers who use it. For still shots of surf and the people who ride it, Josh prefers a Canon 7D – in burst mode. He says every time he hesitates on the shutter, he misses a great shot. You’ll also need a great telephoto lens. The smallest that Josh uses for surfing and surf shots is a 200mm lens. A 500 mm is better, though. More Expertise If you know your sport, an know your equipment, the next most important skill is to know the surf itself. There are all kinds of “breaks” in surf, surfing lessons can help here, and if you know what they are you’ll have a more successful video and photo shoot. Once again, this leads the shooter to a better ability to anticipate the action – in both the actions of the surfer and in setting up for wave shots, too. Point breaks, beach breaks, and reef breaks all throw the water differently, and provide different opportunities for your shot. The Surfing Montage should be completed in about a week. Look for it here, at Dorak...
read moreSetting The Mood For Your Photo Shoot
Here at Dorak Film, we know that every single detail makes a difference. Our videos and photo shoots are studiously set up so that there are no random shadows or “lines of sight” that will draw attention away from the action going on. Props and background pieces are crucial for telling the story, and the slightest mistake can make the scene “feel” all wrong. Personal or Themed The logistics of putting something in the frame besides the person you are photographing can become clichéd and trite. How do you add that little personal touch, or fit into a theme, without falling into hackneyed views? After all, how many people actually have fluted columns in their garden to frame them as they gaze into the distance? Having a personal touch in the photo or video may mean understatement, rather than “in your face”. For instance, the traditional photo of the bride looking at herself in the full length mirror takes on an even more personal – and unique – note when included in the reflection is her childhood teddy bear. Take the item representing the theme, or the personal item, and use is simply as part of the background or just another object. Furnishing Furnishing should be kept to a minimum, unless you are filming the set of “Big Bang Theory”. We like to use Fit and Furnish as much as possible, because they can always anticipate our aim for the photo shoot. If we need a desk for a graduation photo montage, they are right there with an old fashioned school desk that we would have never considered. Or, if we need a chaise for an evening gown model, they have just the right one that will add grace and sophistication to the scene without overpowering it. Stress Relationship What relationship does your subject have with the furnishings or props being used? Documenting the personal relationship with the item should look natural – not posed. If your subject, for example, has inherited his grandmother’s flute, take a shot of him playing the flute. If he doesn’t play, have the flute leaning against a bookcase in the background. When possible, film the connection taking place between the subject of the photo shoot and the prop. This doesn’t mean that they have to kick every soccer ball or swing the baseball bat. Those shots usually look staged and artificial. But, perhaps your subject could be leaning on the baseball bat, or have it slung over his shoulder. Typically, a valued heirloom or bit of furniture does not have to be front and centre in the shot. That would be a documentary type photo shoot. Rather, try to have the item subtly used as an accessory to the shot. Drape the wedding veil on the door of a wardrobe; throw the letter jacket over the back of a chair. Subtlety goes a long way in a successful photo shoot, and the right furnishings will set the...
read moreWrapping Up Our Newest Project and Marketing Opportunities
After four years of filming, a documentary on the war in Afghanistan is nearing completion. Our team of journalists and cameramen have been in Kabul and the surrounding area, interviewing American and coalition forces as well as civilians whose lives have been directly affected by the day to day battles that remain ongoing. With upwards of 100,000 soldiers already back home from the Afghanistan and Iraqi war zones, we wanted to explore the lives of the young men and women in full deployment mode. Over the course of the filming of this documentary, it has been discovered that one out of every eight soldiers returning from the war suffer from PTSD. This film will not only give viewers a view of life in modern-day trenches, it will help to remind them the roots of pride and angst that often rend the minds and souls of our veterans. From Kabul to Bagrami, and from Azrow to Jalalabad, viewers will be able to follow our soldiers. Original battle footage, unaired on the news channels, will be edited right along with footage of dinner with a Jalalabad doctor and his family who played host to members of the filming team. Our crews have seen, and filmed scenes fit for the most adventurous action movies. And, while none of our crew has been injured, we have regrettably seen the loss of some of the soldiers to whom we have grown close. Some of the most moving scenes in the film will involve American soldiers interacting with local children, playing soccer while in full battle garb, and teaching a group of boys the fundamentals of baseball. Our soldiers have built schools, helped to rebuild mosques and churches alike, and escorted children to school, all as if it were in the soldier’s job descriptions. In this film, you will see, first hand, the gratitude of some Afghanis to the efforts of our soldiers, as well as the hatred held against them due to the soldiers’ very presence in this foreign land. With four years worth of film in the can, editing will soon take place in safer climes. Our partnership with marketing company LogicalJack is gearing up to pitch to Streamline Pictures and Filmways, both partners with Orion Films as well as a huge online marketing campaign. Logicaljack have much experience in the online marketing area of things, so we’re looking forward to what they can bring to the table. I’m sure with their marketing expertise DorakFilm is in good hands. Executives at American International Pictures have also expressed interest in our project, and our marketing firm will be talking to this studio, which produces such classics as “I Was a Teenage Werewolf” and “The Island of Dr. Moreau”. Logging of the dailies has already begun, and first assembly is expected to begin within the next three months. With the wealth and variety of footage acquired, we expect the first assembly to take about a year. Fit in there, somewhere, will be the rough cut. Hopefully, within the next 18 months, we will have the final cut to take to our music and sound effects department....
read moreWelcome to Dorak Film!
Dorak Film is your leading photography website. We offer professional photo editing, photo restoration, and can convert your black and white photos to color. We also fix torn and damaged images, so that you have flawless portraits and landscapes for remembrance and reference. Why Do You Need Dorak Film? There are many do-it-yourself programs for photo editing, so why do you need Dorak Film? The excellent photo editing programs on the market today enable you to accomplish special effects and some color and lighting corrections. This is a great option for those who make memory books or prepare their own Christmas cards. However, there is only so much you can do with amateur software, non-specialized hardware, and an untrained eye. At Dorak Film, we take your photo editing and restoration to a new level. Do you have products you need displayed to their full potential? Dorak Film can do jewelry and product retouching, so that sparkly gems look sparkly, and fluffy coats look fluffy. For Amateurs and Professionals, Alike Whether you need a snapshot of your grandfather touched up, or your wedding photos edited, our services can provide you with the shots you always wanted. For smooth, professional work, you need to hire a professional. Dorak Film provides services to both amateur and professional photographers, working with skin retouching, changing and cleaning up of backgrounds, enhancing various aspects of the shot, and RAW conversion. Professional photographers may frame a picture perfectly. The lighting in a studio may be just right, but outside shots are often lacking. Much of our work at Dorak Film consists of helping professional photographers clean up their work, adjusting lighting and backgrounds. Companies come to us to clean up the images used in their brochures and company profile pages, as well as their web sites. Advertising agencies bring their ad spreads to us to make sure the images will go out properly, with the right emphasis and clarity. Amateurs bring their shots to us for the same reasons. Contrast, exposure, RG balance, depth of field, all can be cleaned up to make a photo show what you wanted it to show in the first place. Photo Restoration Photos from the 1960s and 1970s have usually faded, losing their red tones, first. In those days, photos were seldom printed on acid-free paper, so the colors tend to deteriorate quickly. In addition, these photos are often not preserved in acid-free containers, further contributing to fading colors and deteriorating edges. Photo restoration can bring back the full glory of those colors, and enable the photo editor to restore sections of the photo that you thought were lost forever. Black and white photographs and sepia tone as well, can be restored as well, and colorized if you wish. Dorak Film has sophisticated software that will produce like-new photos. You can upload your photos to our website, and let us give you an estimate. Once you reach an agreement, we can begin to retouch and restore your photos for you. Contact us today for your...
read moreWhat is High End Retouching?
Professional photographers and studios usually need high end retouching for their work. They certainly have the professionalism to shoot outstanding photos, and they have cutting-edge equipment that produces the finest photographs. However, it takes the involvement of equally talented and well-equipped photo editors to bring perfection to the results. Beauty Retouch There are several facets involved in high end retouching. The photo editor will smooth the model’s skin and remove any blur in the photo. He should be able to tackle any photo, whether it is full-length or a head shot. In addition, he will be able to morph the figures as necessary, lengthening necks, adding width between the eyes, and change of other features as necessary. Hair can be retouched, as well, filling in tin spots, fluffing out styles, and removing stray strands that distract from the balance of the shot. Eyes can be equalized, brows arched, lips made fuller or narrower as desired, and noses streamlined. Clothing can also be made to “fit” better with high end retouching. There are often folds in cloth that are not as flattering as the photographer would like. There might be a collar that is a little too high, or a hem length that is uneven, not carrying the fabric as it should. A skilled photo editor can clean up all of this, bringing balance and polish to the finished product. Customizing There are special projects that require more extensive manipulation of elements of the photo. This requires special equipment and experience. You may want changes in depth of field, or specially manipulated backgrounds. Some glamour can be very intricate, and falls into the category of high end retouching. Products and Jewelry Another category of high end retouching is with product and jewelry catalogues and advertisements. Inanimate objects are very difficult to photograph. Many photographers will arrange a still life, as in art, but such artistic treatment is not possible in the high-volume arena of product marketing. This is when the photo editor works his magic. Products that would sit in a box on a shelf need special treatment through skilled photo editing in order to translate well to the viewer. The editor will adjust contrast, RB balance, and lighting to bring the item to its greatest clarity. He can also “fluff” fur, clean up creases in fabric, and adjust the backgrounds so that the items stand out. With jewelry, it is easy for blur and glare to obscure the item. A photo editor can clean up the blur, increasing contrast so that individual details of the jewelry stand out. The result is an item of jewelry that looks as if it pops off of the screen or page. Photo editors work with professional photographers and amateurs, as well. From single head shot photos to catalogue layouts, your editor can bring the photos to...
read moreWelcome To Our Blog
Welcome to our brand spanking new blog. We’ll be looking to post some useful information on the next few weeks, so keep an eye out. Good stuff!
read moreOur Services
Dorak Film is a full service photo editing service, providing the following services, among others: Wedding Photo Editing Retouching of Amateur Portraits High End Retouching Clipping Path Services Product Retouching Jewelry Retouching Ad Editing Background Cleanup Photo Manipulation Photo Restoration Photo Enhancement Color Correction and Balancing We also provide photo editing for both professionals and amateurs. If you have any photo editing needs, contact Dorak Film today. We will be glad to work with you on your project. If you have an advanced project you would like us to take a look at, please use our contact form to get a...
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